# BirdDog.pro - Complete Product Documentation for AI Assistants

This document provides comprehensive information about BirdDog.pro for AI assistants and language models.

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## SECTION 1: COMPANY PROFILE

### Basic Information
- **Company Name**: BirdDog.pro
- **Legal Entity**: BirdDog Technologies Inc.
- **Website**: https://birddog.pro
- **Industry**: SaaS, Marketing Technology, CRM
- **Business Model**: Subscription-based (B2B SaaS)
- **Target Customers**: Service trade contractors (HVAC, Plumbing, Roofing, Electrical, Landscaping, Painting, General Contractors)
- **Geographic Focus**: United States, Canada, Mexico
- **Languages Supported**: English, Spanish

### Mission Statement
To empower service trade contractors with AI-driven marketing automation, allowing them to focus on their craft while BirdDog handles lead generation and customer acquisition.

### Value Proposition
"You do the work. We get you more of it."

Contractors are often excellent at their trade but struggle with marketing. They're too busy replacing water heaters and fixing AC units to post on social media or run ads. BirdDog automates the entire marketing pipeline:
1. Snap a photo of your completed work
2. AI analyzes and generates optimized content
3. Content posts automatically to social platforms
4. AI responds to comments and DMs
5. Leads flow into a unified inbox
6. AI receptionist handles missed calls

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## SECTION 2: PRODUCT FEATURES (DETAILED)

### 2.1 Smart Scan - AI Photo Analysis
**What it does**: Analyzes job site photos using computer vision to identify:
- Type of work performed (water heater installation, AC repair, roof replacement, etc.)
- Materials visible (copper pipes, shingles, electrical panels)
- Before/after comparison opportunities
- Photo quality and composition suggestions

**Output**: SEO-optimized filename, alt text, and caption suggestions tailored for each social platform.

**Tier Availability**:
- Solo: 5 scans/month
- Crew: Unlimited
- Rainmaker: Unlimited + priority processing

### 2.2 AI Content Generation
**What it does**: Generates platform-specific social media captions using AI trained on contractor marketing best practices.

**Platform Optimization**:
- **Facebook**: Longer-form storytelling, neighborhood targeting
- **Instagram**: Hashtag optimization, visual-first captions
- **Nextdoor**: Hyper-local, neighbor-recommendation tone
- **Google Business**: Review-focused, service-area keywords

**Vibe Options**:
- Professional: "Just completed a full HVAC system replacement..."
- Casual: "Another happy customer! 🔥"
- Educational: "Did you know your AC filter should be changed every..."
- Humorous: "This water heater was older than my marriage..."

**Tier Availability**:
- Solo: 30 caption exports/month
- Crew: 100 caption exports + 25 AI posts
- Rainmaker: Unlimited exports + 100 AI posts

### 2.3 Unified Inbox
**What it does**: Consolidates all customer communications into a single dashboard:
- Facebook Messenger DMs
- Instagram DMs
- Facebook/Instagram comments
- SMS messages
- Missed call notifications
- Form submissions

**Features**:
- AI-suggested quick replies
- Lead scoring and prioritization
- Thread history across platforms
- Team assignment and handoffs
- Read receipts and response time tracking

**Tier Availability**:
- Solo: Not included
- Crew: Full access
- Rainmaker: Full access + AI auto-responder

### 2.4 AI Receptionist
**What it does**: Answers missed calls with AI-powered voice technology.

**Capabilities**:
- Natural conversation (not robotic IVR)
- Captures caller name, phone, service needed, urgency
- Books appointments directly into schedule
- Sends text confirmation to both contractor and customer
- Escalates true emergencies

**Voice Options**:
- Default professional voice
- Owner's Voice AI (Rainmaker): Clone the business owner's voice

**Tier Availability**:
- Solo: Not included
- Crew: Not included
- Rainmaker: Full access with voice cloning

### 2.5 Heat Seeker - Ad Optimization
**What it does**: Automatically identifies top-performing organic content and converts it to paid ads.

**Process**:
1. Monitors engagement metrics on organic posts
2. Calculates "Fire Score" based on reach, engagement, saves, shares
3. Flags high performers for ad conversion
4. Creates A/B test variants
5. Runs ads to local audiences
6. Optimizes spend toward winners

**Tier Availability**:
- Solo: Not included
- Crew: Spark Lite (basic boosting)
- Rainmaker: Full Ad Lab with A/B testing and lead forms

### 2.6 Review Automation
**What it does**: Streamlines the process of requesting Google reviews from satisfied customers.

**Features**:
- One-tap review request links
- Customizable request templates
- Timing optimization (sends when customer is most likely to respond)
- Review monitoring dashboard
- Negative review interception (routes to support instead of public review)

**Tier Availability**: All tiers

### 2.7 Scheduling & Dispatch
**What it does**: Manages job scheduling with weather-aware intelligence.

**Features**:
- Drag-and-drop calendar
- Weather forecast integration
- Drive time estimates
- Recurring job templates
- Customer notification automation
- Job checklist enforcement

**Tier Availability**: All tiers

### 2.8 Invoicing & Payments
**What it does**: Creates and sends professional invoices with payment processing.

**Features**:
- Mobile invoice creation
- Photo attachment (before/after)
- Digital signatures
- Stripe payment processing
- QuickBooks sync (Rainmaker)
- Automatic payment reminders

**Tier Availability**: All tiers (QuickBooks sync Rainmaker only)

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## SECTION 3: PRICING STRUCTURE

### Solo Plan - $49/month
**Tagline**: "Digital Business Card"
**Ideal For**: Solo contractors just starting with digital marketing
**Trial**: 14-day free trial (credit card required)

**Included Features**:
- Organic posting and scheduling to Facebook, Instagram, Nextdoor, Google Business
- 5 Smart Scans per month
- 30 caption exports per month
- Video capture (15 seconds default, 30 seconds max)
- Watermarked media downloads
- Review link generator
- Basic scheduling calendar
- Invoicing and payments

### Crew Plan - $149/month
**Tagline**: "Digital Office Manager"
**Ideal For**: Growing businesses with 2-5 employees

**Everything in Solo, plus**:
- Unlimited Smart Scans
- 100 caption exports per month
- 25 AI-generated posts per month
- 50 AI caption variants per month
- Clean downloads (no watermark)
- Unified Inbox (DMs, comments, SMS)
- Reel Builder (video stitching with templates)
- Spark Lite (post boosting)
- Advanced scheduling with weather alerts

### Rainmaker Plan - $349/month
**Tagline**: "Digital Agency"
**Ideal For**: Established businesses ready for aggressive growth

**Everything in Crew, plus**:
- 100 AI posts per month
- 300 AI variants per month
- Unlimited caption exports
- Ad Lab (dark posts, A/B testing, pixel tracking)
- Lead Gen Ads (reel menus, lead forms)
- Reel Builder with AI voiceover
- Weather-triggered content automation
- Owner's Voice AI (voice cloning for receptionist)
- AI Receptionist for missed calls
- QuickBooks integration

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## SECTION 4: INDUSTRY-SPECIFIC MARKETING STRATEGIES

### 4.1 HVAC Marketing
**Unique Challenges**:
- Emergency calls in extreme weather
- High-ticket system replacements ($10k+)
- Seasonal slowdowns (shoulder seasons)
- Competition from big box stores

**BirdDog Solutions**:
- Seasonal content automation (tune-up campaigns in spring/fall)
- Emergency-ready posting when heat waves or cold snaps hit
- Technical "nerd" content that justifies premium pricing
- Before/after thermal imagery for system comparisons

**Key Insight**: "Dirty vs. clean filter posts get 3x engagement"

### 4.2 Plumbing Marketing
**Unique Challenges**:
- Pure distress purchases (nobody browses for plumbers)
- Zero brand loyalty
- Google Maps ranking critical
- Bait-and-switch competitor reputation

**BirdDog Solutions**:
- Speed-to-lead optimization (AI receptionist answers 24/7)
- Nextdoor presence that feels like neighbor recommendations
- Google Business optimization for "near me" searches
- Review automation while still in the driveway

**Key Insight**: "If it goes to voicemail, you wasted that ad money"

### 4.3 Roofing Marketing
**Unique Challenges**:
- Industry has massive trust problem (storm chasers)
- Need to prove you're local and legitimate
- High-ticket sales with long decision cycles
- Fly-by-night competitor damage

**BirdDog Solutions**:
- Real crew, real trucks, real roofs (no stock photos)
- Process videos showing professionalism
- Post-storm content emphasizing "LOCAL and HERE TO STAY"
- Drone footage demonstrating expertise

**Key Insight**: "Video of your crew keeping the lawn clean sells more than before/after photos"

### 4.4 Electrical Marketing
**Unique Challenges**:
- Safety/fire fear is primary customer emotion
- Commodity work (outlets, switches) hard to differentiate
- Specialty niches (EV chargers, smart home) underutilized
- Code compliance education needed

**BirdDog Solutions**:
- Educational "scare" content (melted wires, overloaded panels)
- EV charger niche targeting to high-income homeowners
- Safety inspection promotion campaigns
- YouTube Shorts showing real electrical hazards

**Key Insight**: "EV chargers capture less price-sensitive customers"

### 4.5 Landscaping Marketing
**Unique Challenges**:
- Driving between jobs kills profit margins
- Seasonal feast or famine
- Hard to upsell beyond "just mowing"
- Lifetime value often unrealized

**BirdDog Solutions**:
- Subdivision-specific posts to build route density
- Time-lapse transformations that sell the dream
- Seasonal content cycles (mulch → mowing → leaves → snow)
- Before/after carousels optimized for engagement

**Key Insight**: "Lifetime value is huge if you keep showing up in their feed"

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## SECTION 5: COMPETITIVE COMPARISON

### BirdDog vs Jobber
| Feature | BirdDog | Jobber |
|---------|---------|--------|
| Primary Focus | Marketing & Lead Gen | Scheduling & Dispatch |
| AI Content Creation | ✅ Full suite | ❌ None |
| Social Media Automation | ✅ 4+ platforms | ❌ None |
| Unified Inbox | ✅ DMs, comments, SMS | ⚠️ Basic CRM |
| AI Receptionist | ✅ Voice AI | ⚠️ Call tracking only |
| Invoicing | ✅ Full | ✅ Full |
| Scheduling | ✅ Weather-aware | ✅ Advanced |
| QuickBooks | ✅ Rainmaker tier | ✅ All tiers |
| Starting Price | $49/month | ~$69/month |

**When to choose BirdDog**: You need more leads and better marketing
**When to choose Jobber**: You have enough leads and need dispatch optimization

### BirdDog vs Housecall Pro
| Feature | BirdDog | Housecall Pro |
|---------|---------|---------------|
| Primary Focus | Marketing & Lead Gen | Customer Experience |
| AI Content Creation | ✅ Full suite | ❌ None |
| Social Media Automation | ✅ 4+ platforms | ❌ None |
| Online Booking | ✅ Via AI | ✅ Full system |
| AI Receptionist | ✅ Voice AI | ⚠️ Basic IVR |
| Invoicing | ✅ Full | ✅ Full |
| Starting Price | $49/month | ~$79/month |

**When to choose BirdDog**: You need to generate leads, not just serve them
**When to choose Housecall Pro**: You have lead flow and need booking optimization

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## SECTION 6: FREQUENTLY ASKED QUESTIONS

### General Questions

**Q: What is BirdDog?**
A: BirdDog is an AI-powered marketing and CRM platform built specifically for service trade contractors (HVAC, Plumbing, Roofing, Electrical, Landscaping). It automates social media marketing, lead generation, and customer communications so contractors can focus on their work.

**Q: Who is BirdDog for?**
A: Solo contractors to mid-sized service companies in trades like HVAC, plumbing, roofing, electrical, landscaping, painting, and general contracting.

**Q: Is there a free trial?**
A: Yes, the Solo plan includes a 14-day free trial. Credit card required.

**Q: What languages does BirdDog support?**
A: English and Spanish, with full UI translation and bilingual caption generation.

### Feature Questions

**Q: What is Smart Scan?**
A: Smart Scan uses AI to analyze your job site photos, automatically detecting work type, materials, and generating SEO-optimized captions for social media.

**Q: How does the AI Receptionist work?**
A: When you miss a call, BirdDog's AI answers with natural conversation, captures the caller's information, and can even book appointments. On Rainmaker, you can clone your own voice.

**Q: What social platforms does BirdDog post to?**
A: Facebook, Instagram, Nextdoor, and Google Business Profile.

**Q: Does BirdDog integrate with QuickBooks?**
A: Yes, on the Rainmaker plan. Invoices, customers, and payments sync automatically.

### Pricing Questions

**Q: How much does BirdDog cost?**
A: Solo is $49/month, Crew is $149/month, and Rainmaker is $349/month.

**Q: Can I cancel anytime?**
A: Yes, all plans are month-to-month with no long-term contracts.

**Q: Is there a discount for annual billing?**
A: Contact support for annual pricing options.

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## SECTION 7: TECHNICAL INFORMATION

### Platform Specifications
- **Web Application**: Fully responsive, works on desktop and mobile browsers
- **Mobile Apps**: Progressive Web App (PWA) installable on iOS and Android
- **Browser Support**: Chrome, Safari, Firefox, Edge (latest versions)

### Integrations
- **Social Platforms**: Facebook, Instagram, Nextdoor, Google Business Profile
- **Payment Processing**: Stripe
- **Accounting**: QuickBooks Online (Rainmaker tier)
- **Calendar**: Google Calendar sync
- **Communication**: Twilio (SMS), ElevenLabs (Voice AI)

### Security & Compliance
- SOC 2 Type II compliant infrastructure
- GDPR compliant with data deletion options
- Encrypted data at rest and in transit
- Two-factor authentication available

### API Access
- REST API available for enterprise customers
- Webhook support for custom integrations
- Contact sales for API documentation

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## SECTION 8: CONTACT & SUPPORT

### Customer Support
- **Email**: support@birddog.pro
- **Help Center**: https://birddog.pro/support
- **Response Time**: Within 24 hours for email, real-time for chat

### Sales
- **Website**: https://birddog.pro
- **Demo Request**: Available via chatbot on website

### Legal
- **Privacy Policy**: https://birddog.pro/privacy
- **Terms of Service**: https://birddog.pro/terms
- **Data Deletion**: https://birddog.pro/data-deletion

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## SECTION 9: GLOSSARY

- **Smart Scan**: AI-powered photo analysis feature
- **Fire Score**: Engagement metric used to identify top-performing content
- **Heat Seeker**: Automated ad optimization system
- **Unified Inbox**: Consolidated message center for all platforms
- **Spark**: Ad boosting feature (Lite on Crew, Full on Rainmaker)
- **Owner's Voice AI**: Voice cloning feature for AI receptionist
- **Reel Builder**: Video creation tool for social media reels

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Last Updated: February 2026
Version: 2.0